Senior Marketing Automation Specialist

Location: Canada; remote

Company

hirify.global operates customer marketing programs across email, in-product, and push channels.

What you will do

• Own automated customer journeys from audience creation and campaign build through QA, launch, monitoring, and continuous optimization.
• Use Braze, Segment, and Amplitude to create targeted audiences and personalized journeys based on behavioral, product usage, and lifecycle signals.
• Translate lifecycle strategies into scalable automation programs across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement.
• Design and evaluate A/B and multivariate tests across messaging, creative, targeting, timing, cadence, and journey logic.
• Monitor lifecycle and channel KPIs, measure campaign impact, and turn customer behavior insights into recommendations.
• Maintain automation ecosystem standards for QA, deliverability, consent, data integrity, documentation, governance, and integrations.

Requirements

• 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related discipline.
• Advanced hands-on experience with Braze, including multi-step journeys, segmentation, behavioral triggers, personalization, and experimentation.
• Experience with Segment and Amplitude and the ability to use customer and product behavior data for segmentation and optimization.
• Strong analytical, experimentation, lifecycle marketing, and cross-functional collaboration skills.
• Knowledge of email, push, and in-product messaging, including deliverability, consent management, frequency management, and customer experience.
• Working knowledge of HTML/CSS and Liquid templating, with strong attention to campaign QA, data accuracy, documentation, and governance.

Culture & Benefits

• Remote work arrangement in Canada.
• Bonus structure.
• Employer-paid benefits plan.
• Health and Wellness Flex Account.
• Wellness Days and paid holiday shutdown.
• Additional hirify.global Days vacation days during the summer.