CRM Manager (France)

TL;DR

CRM Manager (France) (Braze/CRM): Planning, launching, and optimizing lifecycle campaigns for French users across push notifications, in-app messages, and email with an accent on personalization, localization, and retention. Focus on analyzing campaign performance, building automated customer journeys, and improving targeting, messaging, timing, and channel mix.

Location: Berlin, Germany; on-site at the Berlin office for at least 80% of weekly working hours. Up to 20% mobile work is available from within Germany, with an option to work from abroad. Candidates may need to relocate to Berlin or the surrounding area. Visa sponsorship is available.

Company

hirify.global is a digital advertising and retail technology company that connects shoppers with local offers, retailers, brochures, and products through consumer apps and email channels.

What you will do

• Plan, create, test, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email.
• Own the French campaign calendar and ensure timely, high-quality delivery.
• Set up, send, and analyze campaigns in Braze while developing automated and personalized lifecycle journeys.
• Analyze user behavior, campaign results, feedback, and market trends to improve targeting, messaging, timing, and channel mix.
• Collaborate with Operations, Marketing, Design, Sales, Product, and other stakeholders to align campaigns with business priorities.
• Guide the working student supporting the French market and contribute to community management activities, including user feedback and app store reviews.

Requirements

• Native-level French with excellent writing and communication skills.
• Fluent English; German is an advantage.
• Experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role.
• Hands-on experience with CRM or marketing automation tools and an understanding of push, in-app, and email communication.
• Structured, detail-oriented, proactive, and comfortable managing recurring campaigns, deadlines, data, and multiple stakeholders.
• Ability to work on-site in Berlin for at least 80% of weekly working hours and legally work in Germany, with visa sponsorship available where required.

Nice to have

• Experience with Braze.
• Experience with A/B testing, segmentation, personalization, or user lifecycle journeys.
• German language skills.

Culture & Benefits

• High-growth, international environment focused on retail digitalization, innovation, and professional development.
• Up to 20% mobile work from within Germany and an option to work from abroad.
• 28 days of holiday, increasing up to 30 days, plus additional leave for selected occasions.
• Mental health support through nilo.health, gym access, Urban Sports Club support, and a corporate pension scheme.
• Modern Berlin office with free meals, drinks, snacks, a gym, quiet rooms, and a roof terrace.
• Regular team events, feedback culture, diversity initiatives, and sustainability projects.

Hiring process

• Submit a CV or resume and cover letter.
• Confirm native-level French, Berlin on-site availability, notice period, salary expectations, and German work authorization or visa sponsorship needs.