Marketing Operations Specialist (Fintech)

Location: Cincinnati, Ohio, United States. Applicants must be authorized to work in the U.S. without employment-based visa sponsorship.

Company

hirify.global provides payment technology and software solutions for buyers, sellers, financial institutions, and cardholders.

What you will do

• Co-develop Ideal Customer Profiles, build target account lists, segment audiences, enrich contact data, and maintain database quality.
• Build and deploy emails, landing pages, forms, workflows, nurture programs, and campaigns in HubSpot and Marketo.
• Configure lead scoring, CRM integrations, attribution tracking, UTM governance, and lead-routing processes.
• Perform pre-launch QA, compliance checks, campaign activation, and validation of lead flow through CRM and sales handoff.
• Monitor campaign performance against KPIs, execute audience, creative, and landing-page optimizations, and escalate significant anomalies.
• Provide weekly performance updates, document lessons learned, update benchmarks, and participate in campaign retrospectives.

Requirements

• 7+ years of experience in marketing operations, demand generation, or growth marketing in a B2B or B2B2x SaaS environment.
• Bachelor’s degree in marketing, business, or a related field; an MBA is preferred.
• Proficiency in HubSpot and Marketo, including automation, lead scoring, workflow configuration, nurture programs, and CRM integration.
• Experience evaluating performance data, managing attribution frameworks, governing UTM structures, and validating lead flow.
• Experience working cross-functionally with business units, marketing, analytics, creative, and sales in a matrixed organization.
• Must be authorized to work in the U.S.; employment-based visa sponsorship is not available.

Nice to have

• Experience in payments, fintech, or financial services.
• Familiarity with B2B2x or channel-partner sales models.
• MBA or experience resolving complex operational and marketing problems independently.

Culture & Benefits

• Inclusive and global working environment.
• Cross-functional collaboration across business and central marketing teams.
• Opportunities for professional growth within a large payments technology organization.
• Culture focused on client thinking, ownership, innovation, teamwork, and continuous improvement.