Marketing Technology Manager (CRM)

Location: Little Rock, Arkansas, United States

Company

hirify.global is a banking organization focused on customer-centered financial services.

What you will do

• Own and optimize the CRM, marketing automation, and customer engagement technology stack.
• Design and execute automated customer journeys for onboarding, cross-sell, retention, and lifecycle programs.
• Coordinate data integrations, segmentation, campaign targeting, tracking, attribution, and reporting.
• Establish governance, QA, deployment, performance measurement, and data-quality standards.
• Partner with Marketing, Sales, Customer Experience, IT, and Data teams to deliver technology-enabled use cases.
• Manage and develop a team responsible for campaign operations, platform administration, and technical execution.

Requirements

• 5–8+ years of experience in marketing technology, marketing automation, CRM, or marketing operations.
• Bachelor’s degree in marketing, business, statistics, or a related field; a master’s degree is strongly preferred.
• Hands-on experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, or HubSpot.
• Experience with CRM systems, customer data architecture, integrations, APIs, segmentation, and campaign performance measurement.
• Knowledge of lifecycle marketing, personalization, reporting, KPIs, attribution, A/B testing, data governance, and compliance requirements including CAN-SPAM and TCPA.
• Ability to lead and develop technical and campaign resources, translate business requirements into technical solutions, and manage multiple initiatives.

Nice to have

• Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics 365, Marketo, or Pardot certification.
• Experience with SQL, reporting tools, customer segmentation, customer journey mapping, APIs, integrations, or data workflows.
• Master’s degree in marketing, business, statistics, or a related field.

Culture & Benefits

• Full-time position with responsibility for regulatory and internal-policy compliance.
• Cross-functional collaboration with Marketing, Sales, Customer Experience, IT, and Data teams.
• Work focused on measurable business outcomes, customer experience, operational efficiency, and continuous optimization.