Demand Generation Principal (Fintech)

Location: Mountain View, California, or San Diego, California, United States

Salary: $205,000–$277,500 base pay in Mountain View or $191,000–$258,500 in San Diego per year, with potential bonus, equity, and benefits.

Company

hirify.global is a global financial technology platform serving approximately 100 million customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own demand generation strategy and pipeline targets for Bill Pay, Payments, Capital and Lending, and IBCC in the mid-market segment.
• Build always-on install-base programs using product and financial signals across in-product, lifecycle, and sales-assisted channels.
• Design acquisition campaigns addressing slow receivables, manual accounts payable, access to capital, and spend control.
• Align product marketing, product growth, sales, and customer success around adoption journeys, target lists, sequenced plays, and handoffs.
• Partner with legal, risk, and compliance teams to ensure regulated-product campaigns are accurate and compliant.
• Own measurement of attach rates, expansion and new-logo pipeline, campaign ROI, and cohort behavior, reallocating investment based on results.

Requirements

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience.
• Meaningful experience with fintech, payments, lending, or embedded finance products.
• Deep knowledge of install-base and product-led growth motions, including propensity-based targeting, in-product marketing, lifecycle triggers, and offer design.
• Experience with full-funnel campaigns and demand generation tools such as marketing automation, CRM, paid media, webinars, and email.
• Data-first approach with strong attribution, pipeline, and attach-rate analysis.
• Strong understanding of mid-market finance buyers, including CFOs, controllers, and AP/AR leaders.

Culture & Benefits

• Performance-oriented compensation package.
• Potential cash bonus and equity rewards.
• Employee benefits provided under applicable company plans and programs.
• Regular pay comparisons across ethnicity and gender categories to support fair compensation.