Vice President Brand (m/f/d) – 1-Year Interim

Location: Vienna, Austria (Hybrid), based at the global headquarters.

Salary: Gross monthly salary starting at EUR 6,500 on a full-time basis, with possible overpayment based on qualifications and experience.

Company

hirify.global develops sustainable, lightweight bikes and accessories with a global customer base and an international team of more than 200 employees representing over 20 nationalities.

What you will do

• Define and execute a multi-year brand, product management, commercialization, and creative vision through 2030.
• Balance long-term brand equity and emotional brand building with D2C conversion, e-commerce performance, and short- to mid-term growth.
• Establish global brand governance that ensures consistency while enabling regional execution in Europe and the US.
• Collaborate with Innovation and PMC leadership on strategic 2-year and 5-year product roadmaps.
• Align physical product and packaging design with hirify.global's brand identity and customer experience.
• Lead and scale an integrated team of product managers, brand strategists, and creative specialists, while representing the strategy on the Senior Leadership Team.

Requirements

• Proven senior leadership experience in an executive interim role across Product Management, Brand, and Creative functions.
• Experience in international consumer goods and rapid cross-functional alignment.
• Expertise in balancing purpose-driven brand building with data-driven D2C conversion and performance metrics.
• Experience navigating consumer culture, market expansion, and D2C scaling across Europe and North America.
• Strong background in multi-year brand roadmapping, international positioning, and scalable global governance.

Culture & Benefits

• Friendly, multicultural working atmosphere with more than 20 nationalities.
• Extensive onboarding designed to support employees as the company grows.
• Commitment to diversity, equal opportunities, and an anti-discriminatory personnel policy.
• Full-time interim engagement lasting one year.