Regional Marketing Manager - DACH (SaaS)

Location: Remote, based in the DACH region (Germany, Austria, or Switzerland); the role is associated with Hamburg, Germany. Travel within the region of approximately 30–40% is expected, with occasional international travel.

Company

hirify.global, a Nemetschek Company, provides SaaS solutions for model checking and digital quality assurance in the construction industry.

What you will do

• Localize and execute global marketing campaigns for the DACH market, including email campaigns, webinars, digital promotions, and landing pages.
• Adapt messaging, social content, visual assets, and translations for German-speaking audiences while maintaining brand and terminology consistency.
• Implement lead-generation workflows and track campaign performance in HubSpot and Salesforce.
• Develop localized sales enablement materials, customer stories, interviews, and presentations with sales, partners, and distributors.
• Plan and deliver trade shows, partner events, webinars, and customer days, including logistics, vendors, branding, and on-site representation.
• Coordinate with DACH sales, global marketing, distributors, and industry associations to support regional demand generation.

Requirements

• At least 3 years of B2B marketing experience, ideally in SaaS, construction technology, or enterprise software.
• Native-level German and fluent English communication skills required.
• Experience executing regional campaigns and managing field marketing events.
• Hands-on experience with HubSpot, Salesforce, and event-marketing tools such as Bizzabo or Eventbrite.
• Proficiency in Adobe Express or Canva, Office 365, and familiarity with GDPR and DACH data-privacy standards.
• Strong organizational, stakeholder-management, and reporting skills.

Nice to have

• Experience with Sprout Social or similar social-media tools.
• Experience updating HubSpot CMS, WordPress, or other CMS platforms.
• Experience working with DACH sales teams or channel partners.
• Strong digital aptitude and interest in adopting new tools.

Culture & Benefits

• Remote work with hybrid flexibility.
• Competitive compensation with salary-band and pay-progression criteria shared transparently.
• Opportunities for professional development within an international organization.
• Modern marketing tools and collaboration with global and regional teams.
• Equal-pay and gender-neutral remuneration and advancement criteria.