Growth Marketing Manager (Consumer App)

TL;DR

Growth Marketing Manager (Consumer App): Defining and executing the go-to-market strategy for a new product experience with an accent on user acquisition, retention loops, and referral mechanics. Focus on building growth infrastructure from scratch, optimizing full-funnel performance, and driving habit formation for a global user base.

Location: Must be based in or able to work from Vienna, Austria (Hybrid model)

Salary: Starting at €70,000 gross per year

Company

hirify.global is a global product company based in Vienna, dedicated to helping millions of users preserve their memories through beautifully designed photo books and prints.

What you will do

• Own the end-to-end go-to-market strategy for the new Firebird product, including positioning, messaging, and channel mix.
• Collaborate with product teams to design and ship referral, invite, and sharing loops to drive organic growth.
• Build and optimize CRM campaigns across push, email, and in-app channels to improve customer retention.
• Establish mobile attribution and reporting frameworks to measure and scale paid user acquisition effectively.
• Define and track key growth metrics across the full funnel, from acquisition to monetization.

Requirements

• 5-8 years of experience in growth, performance, or product marketing at a consumer app or mobile-first startup.
• Proven track record of launching apps or features and growing a user base from scratch.
• Hands-on experience with paid UA (Meta, TikTok, Google UAC, Apple Search Ads) and budget ownership.
• Solid grasp of mobile attribution tools (Adjust, AppsFlyer) and product analytics (Amplitude, Mixpanel).
• Experience owning CRM tooling end-to-end (Braze, OneSignal, Klaviyo).
• Strong analytical mindset with proficiency in funnel modeling and growth dashboards.

Nice to have

• Experience as the first or only marketing hire at a startup.
• Familiarity with ASO and organic growth channels like SEO or influencer marketing.
• Experience in consumer apps within the photo, memory, or social space.
• Design sensibility for providing creative direction.

Culture & Benefits

• Hybrid working model with 40% home office days and flexible core hours.
• 25 days of annual vacation, increasing with tenure.
• Daily fresh lunches, breakfast, and Italian-style coffee in the office.
• Public transport card reimbursement for Vienna.
• Company MacBook provided for professional and personal use.
• Weekly in-house German lessons.

Hiring process

• Intro call with the Talent Acquisition team (30 min).
• Time-boxed, asynchronous challenge.
• Technical interview with the Hiring Team (1 h).
• Final interview with the Leadership team (1 h).