Product Marketing Manager (Mobile Apps)

Location: Vienna, Austria. The role is listed as on-site and includes a hybrid model with 40% home-office days and flexible working hours.

Salary: €70,000+ gross annually, with the final offer based on experience and qualifications.

Company

hirify.global develops AI-powered mobile products that turn digital memories into Photo Books and Prints, serving more than 10 million users worldwide.

What you will do

• Co-own the product experience and collaborate with product teams on user flows, referral mechanics, and sharing loops.
• Define and execute the go-to-market strategy for the pre-launch Firebird product, including positioning, messaging, channel mix, and App Store rollout.
• Design retention loops and run CRM campaigns across push, email, and in-app channels.
• Establish mobile attribution and reporting, and define the signals for scaling paid user acquisition.
• Own the full-funnel growth model across acquisition, activation, invitations, retention, and monetization.
• Help shape the future growth team structure and hire into it as the product scales.

Requirements

• 5–8 years of experience in growth, performance marketing, or product marketing at a consumer app or mobile-first startup.
• Proven experience launching apps or features and growing an install or user base from scratch.
• Hands-on experience with referral, invite, or viral sharing mechanics and paid user acquisition across Meta Ads, TikTok, Google UAC, or Apple Search Ads.
• Experience with mobile attribution tools such as Adjust or AppsFlyer, product analytics tools such as Amplitude or Mixpanel, and CRM platforms such as Braze, OneSignal, or Klaviyo.
• Strong analytical, communication, and cross-functional collaboration skills, including experience working with engineers, designers, and founders.

Nice to have

• Experience as the first or only marketing hire at a startup.
• Familiarity with ASO, SEO, creator or influencer marketing, and community channels.
• Background in consumer apps related to photos, memories, family, or social products.
• Design sensibility for providing creative direction and understanding emotional sharing triggers.

Culture & Benefits

• 25 vacation days per year, plus one additional day for each year of tenure, up to five extra days.
• Flexible hours with core hours from 10:00–16:00 Monday–Thursday and 10:00–14:00 on Friday.
• Breakfast, coffee, tea, and fresh daily lunches at the in-house eatery.
• Vienna public transport card reimbursement and a company MacBook available for personal use.
• Yearly team-building trips, weekly in-house German lessons, and premium membership across hirify.global products.

Hiring process

• 30-minute introductory call with the Talent Acquisition team.
• Time-boxed asynchronous challenge followed by a one-hour technical interview.
• One-hour final interview with the Leadership team.