Brand Manager (Digital Marketing)

Location: Mumbai, India; hybrid work with an average of 3 days per week in the office

Company

hirify.global develops and markets branded play products for children and families worldwide.

What you will do

• Develop and implement marketing plans and activations for the assigned portfolio to recruit more children and shoppers.
• Translate consumer, shopper, and media insights into actionable marketing priorities and business plans.
• Collaborate with Marketing, Sales, Operations, regional teams, distributor partners, and external stakeholders.
• Lead relationships with media agencies and IP partners to generate sustainable demand.
• Track and analyze business and campaign performance through reviews, benchmarking, and plan-versus-actual analysis.
• Balance short-term consumer sales objectives with long-term local execution of global strategies.

Requirements

• 6–8 years of experience in business, marketing, or an equivalent field.
• Hands-on experience in branding and digital marketing, preferably in branded goods such as fashion retail, luxury, FMCG, sports, or snacks and beverages.
• Understanding of digital marketing and e-commerce fundamentals.
• Ability to translate global or regional strategies into local digital marketing priorities with a commercial mindset.
• Strong analytical, communication, presentation, collaboration, ownership, and project management skills.
• Ability to build external partnerships through effective negotiation.

Culture & Benefits

• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources, benefits, and opportunities to build community and creativity.
• Generous colleague discount from the first day.
• Bonus scheme eligibility based on achieved goals.
• Inclusive workplace focused on safety, belonging, diversity, and equal opportunity.