Marketing Specialist - B2B Product Marketing (Fintech)

Location: Mumbai, India; hybrid work with in-person attendance at the assigned hirify.global office at least two days per week

Company

hirify.global provides data, analytics, fraud, identity, and decisioning solutions that help businesses build trust and make smarter decisions.

What you will do

• Build and scale marketing initiatives that increase brand visibility, generate qualified leads, and support sales growth.
• Manage website content, landing pages, SEO, and digital analytics to improve traffic, engagement, and conversions.
• Develop thought leadership and marketing content, including white papers, industry reports, case studies, videos, and product collateral.
• Plan and execute integrated B2B campaigns across digital, email, webinar, and partner channels.
• Create sales enablement materials such as customer presentations, solution one-pagers, and capability decks.
• Track industry trends, competitor activity, customer needs, campaign performance, marketing calendars, assets, and KPI dashboards.

Requirements

• 2–6 years of experience in B2B or product marketing.
• Hands-on experience with CRM, marketing automation, CMS, and email marketing platforms.
• Proficiency with Salesforce, HubSpot, or equivalent CRM platforms; WordPress, Adobe Experience Manager, or similar CMS; and Eloqua or equivalent email marketing tools.
• Experience with Canva and/or Adobe Creative Suite, Microsoft PowerPoint, and Excel.
• Basic understanding of marketing dashboards, reporting, analytics, and KPI tracking.
• Ability to work in a hybrid arrangement from the Mumbai office at least two days per week.

Nice to have

• Background in financial services, consulting, technology, or data and analytics organizations.
• Experience with SEO/SEM, web content management, storytelling, content writing, and marketing automation platforms.

Culture & Benefits

• Work/life flexibility and resources supporting professional and personal development.
• Opportunities to collaborate with teams across the globe.
• Access to career development and growth support in marketing technologies and practices.
• Work with data-driven products and technology focused on positive impact for communities and customers.