Director, Omni-Channel Retail Marketing (Retail)

TL;DR

Director, Omni-Channel Retail Marketing (Retail): Leading omni-channel marketing retail strategy and activation for the Target account across all hirify.global brands with an accent on strategic account planning and digital merchandising. Focus on driving retail media strategy, managing promotional programs, and aligning sales and marketing efforts to maximize brand presence.

Location: Onsite in El Segundo, California

Salary: $178,000 – $215,000 Yearly

Company

hirify.global is a leading global play and family entertainment company and owner of some of the world's most iconic brand portfolios, including Barbie and Hot Wheels.

What you will do

• Develop long-term strategic account plans and in-year activation plans in partnership with the Sales team.
• Lead the strategy and execution of retail promotional programs, including ads, features, and key marketing investments.
• Drive digital strategy for .com sites and manage Retail Media relationships, budgets, and optimization.
• Act as the communication bridge between Sales and Marketing to ensure organizational alignment.
• Manage and mentor the omnichannel retail marketing account team, prioritizing programs and developing talent.
• Utilize shopper insights and syndicated data to identify emerging strategies and innovative solutions.

Requirements

• Must be based in El Segundo, California.
• Bachelor's degree required; MBA preferred.
• 10-12 years of experience in marketing, sales, trade marketing, category management, or ecommerce.
• Expertise in Excel, PowerPoint, and retailer proprietary systems.
• Proven experience managing Shopper/Customer Marketing or ecommerce teams.
• Strong analytical skills and experience with Retail Media.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture focused on belonging and respecting diverse voices.
• Performance-driven environment emphasizing collaboration, innovation, and accountability.
• Opportunities for professional growth and reaching full potential within a global company.