Director, Direct-To-Consumer Ecommerce Hydro Flask (Ecommerce)

Location: Bend, Oregon, USA; hybrid with onsite work Tuesday through Thursday and remote work on Mondays and Fridays

Company

hirify.global is a global consumer products company operating a portfolio of premium brands, including Hydro Flask, OXO, and Osprey.

What you will do

• Drive and scale Hydro Flask’s direct-to-consumer ecommerce and digital marketing strategy for HydroFlask.com.
• Set DTC objectives, develop marketing calendars, and lead traffic, conversion, sales forecasting, analytics, and performance reporting.
• Lead DTC P&L management, budgeting, resource planning, vendor selection, and staffing decisions.
• Own site design, development, technology enhancements, UX/UI improvements, content, functionality, and product catalog expansion.
• Lead profitable acquisition and retention through paid channels, SEO, email, SMS, personalization, and digital performance marketing.
• Manage and develop the DTC team while coordinating with brand marketing, product, sales, IT, operations, demand planning, finance, and customer service.

Requirements

• Bachelor’s degree.
• 8+ years of direct-to-consumer ecommerce and digital marketing experience, including 5+ years in management.
• 5+ years of experience in premium consumer goods, home goods, or sporting goods.
• Strong knowledge of ecommerce, fulfillment, consumer support, SEO, website architecture, performance marketing, analytics, UX optimization, and A/B testing.
• Experience with ecommerce platforms and technologies such as Magento, tag management, Google Analytics, feed management, Oracle ERP, and product reviews.
• Must be authorized to work full-time in the United States and work onsite in Bend, Oregon, three days per week.

Nice to have

• Experience with a brand generating both wholesale and direct-to-consumer revenue.

Culture & Benefits

• Inclusive culture focused on collaboration, innovation, development, and empowerment.
• Salary plus bonus.
• Healthcare, dental, vision, life insurance, short- and long-term disability coverage, and a 401(k) with company match.
• Paid holidays, paid time off, paid parental leave, charitable volunteer leave, and educational assistance.