3 дня назад
Sr Brand Analyst, Italian
72 900 - 100 200$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr Brand Analyst, Italian (Ecommerce/Omnichannel Marketing): Analyzing marketing investments and consumer, shopper, retailer, and digital performance data for the Rao's Homemade and Prego Italian sauce portfolios with an accent on ROI optimization, dashboards, and AI-enabled consumer engagement. Focus on translating complex data into brand and channel recommendations, managing the Italian category marketing budget, and identifying ecommerce growth opportunities.
Location: Camden, New Jersey, United States; hybrid schedule with three days per week at headquarters
Salary: $72,900–$100,200 per year
Company
is a food company with a portfolio of iconic brands including , Rao's Homemade, Prego, V8, Goldfish, and Pepperidge Farm.
What you will do
- Lead reporting and analysis of omnichannel and ecommerce marketing investments.
- Evaluate campaign effectiveness, ROI, and business impact, then recommend ways to optimize marketing spend.
- Build and maintain performance dashboards and scorecards for senior leadership.
- Partner with Consumer Experience to use AI capabilities for recipe discovery, engagement, and adoption across the Rao's and Prego portfolios.
- Translate consumer, shopper, retailer, category, competitive, and digital performance data into brand and channel strategies.
- Collaborate with Brand Marketing, Sales, Finance, Consumer Insights, and agency partners while owning the Italian category marketing budget.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, Finance, or a related field.
- At least 2 years of experience in brand management, omnichannel marketing, performance marketing analytics, or a related CPG function.
- Strong analytical skills and the ability to turn complex data into clear business recommendations.
- Advanced Excel and PowerPoint skills, including experience creating business presentations.
- Excellent communication and cross-functional collaboration skills, with the ability to influence without direct authority.
- Ability to work in a hybrid schedule at the Camden, New Jersey headquarters three days per week.
Nice to have
- Experience in the food or beverage industry.
- Experience with Circana, NielsenIQ, Numerator, Profitero, Stackline, or similar retail and ecommerce analytics platforms.
- Experience with retail media measurement, digital marketing performance analytics, or marketing investment budgets.
- Experience with Amazon, Walmart, Instacart, or omnichannel retailer performance data.
- Familiarity with consumer journey, content, and recipe engagement metrics.
Culture & Benefits
- Medical, dental, disability, and life insurance benefits begin on the first day.
- Matching 401(k) plan with immediate vesting.
- Unlimited sick time, paid time off, and holiday pay.
- Access to a fitness center, onsite childcare, company store, and employee resource groups for eligible employees.
- Donation and volunteer matching through the Cares program.
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