Specialist, Product Marketing (Consumer Goods)

Location: Santa Monica, California, United States. The position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa.

Salary: $68,000–$102,000 base salary annually, plus cash incentives.

Company

hirify.global is a consumer products company with a global brand marketing organization.

What you will do

• Translate consumer, cultural, and category insights into product marketing strategies that drive demand, consumption, and brand relevance.
• Develop and execute occasions, consumer activation, brand-building event, athlete celebration, and limited-edition packaging campaigns.
• Lead integrated campaign development across digital, retail, experiential, shopper, media, and customer channels.
• Coordinate Marketing, Sales, Media, Regional, Field Marketing, Operations, Finance, Legal, and agency partners to deliver campaigns on time and on budget.
• Develop campaign briefs, toolkits, frameworks, messaging, success metrics, and performance analyses.
• Manage national and regional marketing budgets, forecasts, agency spending, and return-on-investment tracking.

Requirements

• 2+ years of consumer goods industry experience with exposure to retailers.
• Strong project management, process orientation, timeline management, and cross-functional leadership skills.
• Advanced proficiency in Microsoft Excel, Outlook, and PowerPoint.
• Creative and conceptual thinking, design critique skills, and the ability to improve existing approaches.
• Bachelor's degree or equivalent work experience, plus the ability to navigate a highly matrixed organization.
• Fluent English and current authorization to work in the United States are required.

Nice to have

• Experience working with agencies or production suppliers.
• Technical knowledge of POS production, including print, permanent, and temporary materials.

Culture & Benefits

• Collaboration with U.S. and global brand marketing, sales, regional, and agency teams.
• Travel expected at 10–20%.
• Permanent, benefits-eligible position.
• Medical, dental, and vision plans, 401(k) match, family leave, PTO, and paid holidays.
• Pet, legal, and life insurance, plus tuition reimbursement.