1 месяц назад
Surgical Regional Marketing Head - SEA (Healthcare)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Surgical Regional Marketing Head - SEA (Healthcare): Leading regional marketing strategy and launch management for surgical products across Southeast Asia with an accent on competitive analysis, value propositions, market segmentation, and capability development. Focus on coordinating responses to competitor activity, preparing clinical and product education, optimizing post-launch performance, and developing marketers and distributors.
Location: Selangor, Malaysia
Company
Global medical device company focused on enhancing sight and improving eye health through innovative ophthalmic products and solutions.
What you will do
- Lead and drive marketing teams across Southeast Asian cluster markets and distributor markets.
- Conduct competitive analysis and market intelligence to support regional strategy.
- Develop value propositions and coordinated responses to competitor launches and activities.
- Plan product launches, assess readiness, coordinate clinical and product education, and conduct post-launch optimization.
- Define market segmentation and targeting approaches for regional campaigns and portfolio expansion.
- Establish marketing capability frameworks, standard processes, governance, tools, and analytics across the region.
Requirements
- Science or Commercial/Marketing degree.
- At least 8 years of marketing experience, including at least 3 years at Marketing Manager level, in the healthcare industry.
- Strategic marketing expertise with the ability to develop creative ideas and initiatives.
- Experience leading, motivating, coaching, and developing marketing teams and distributors while maintaining accountability.
- Strong prioritization, deadline management, written and verbal communication, and KOL relationship-building skills.
- Ability to travel.
Culture & Benefits
- Work with a leading global medical device company.
- Collaborate with a diverse and talented team in a supportive work environment.
- Competitive compensation package and comprehensive benefits.
- Continuous learning and development opportunities.
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