Director, Marketing - Health Plans & Health Systems (AI)

Location: Remote, USA

Company

hirify.global provides evidence-based mental health care through an AI-powered platform and partnerships with employers, health plans, and healthcare organizations.

What you will do

• Define and execute the multichannel go-to-market marketing roadmap for the Health Plans & Health Systems vertical.
• Develop brand positioning, product marketing strategies, campaigns, and value propositions for health plan executives, health system leaders, and provider networks.
• Oversee member acquisition, digital partner channels, B2B2C engagement, and regional and national field marketing.
• Build and scale an AI-enabled marketing organization and collaborate with internal partners and external agencies.
• Partner with business development, Customer Success, Product, and Clinical teams to drive demand and support key accounts.
• Track and optimize provider lead generation, member enrollment, campaign ROI, and other performance KPIs.

Requirements

• 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems.
• 5+ years of team management experience, including leading managers and scaling cross-functional organizations.
• Deep knowledge of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement.
• Experience across brand positioning, product marketing, performance or consumer acquisition, and field or provider marketing.
• Exceptional ability to connect clinical outcomes, technical capabilities, and healthcare mechanics to member and customer needs.
• Strong analytical skills and experience linking marketing strategy to revenue, business goals, and customer retention.

Nice to have

• Experience in a fast-paced, high-growth healthcare or technology-enabled services environment.
• Experience managing regional multichannel activations and national health system launch expansions.
• Passion for mental health access and behavioral healthcare transformation.

Culture & Benefits

• Full-time employment with hirify.global, Inc.
• Medical, dental, vision, FSA/HSA, life, and disability insurance coverage.
• Coaching and therapy services through Lyra for Lyrians.
• Discretionary equity awards, paid vacation and sick leave, company holidays, and paid parental leave.
• 401(k) with up to 3% matching and a monthly technology allowance.
• Well-being perks, community celebrations, and team activities.