Head of AATD Marketing (Rare Disease)

Location: Cambridge, MA; hybrid role for US and Puerto Rico residents only

Salary: $232,500–$335,833 per year

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines for immune challenges, rare diseases, cancers, and neurological conditions.

What you will do

• Own brand vision, strategy, forecasting, demand signals, and commercial execution for the Alpha-1 Antitrypsin Deficiency portfolio.
• Lead a digital- and AI-driven US launch focused on patient and HCP journeys, including engagement with LLMs as a customer.
• Manage multidisciplinary marketing functions spanning product strategy, account marketing, patient experience, digital and AI innovation, speaker bureau, and health systems.
• Direct brand planning, campaign and messaging strategy, KPI development, launch readiness, and go-to-market orchestration.
• Set strategy for the Thought Leader Liaison organization and align field activity with account planning, KOL engagement, and market access priorities.
• Partner with global and US leadership, Medical, Regulatory, Communications, Commercial Operations, Market Access, Sales, and Patient Advocacy & Programs.

Requirements

• Bachelor’s degree required; MBA or another advanced degree preferred.
• 10+ years of pharmaceutical or biotech marketing experience, including rare disease, specialty, or orphan drug marketing.
• Experience managing or closely partnering with field-based teams such as TLLs or KAMs.
• Demonstrated success leading product launches and strong senior-level cross-functional influence.
• Experience with patient advocacy engagement and KOL or PAG relationship management.
• Applicants must be US or Puerto Rico residents.

Nice to have

• Familiarity with digital and AI-enabled marketing tools and platforms such as Veeva, CRM systems, and digital find-and-switch initiatives.
• MBA or another advanced degree.

Culture & Benefits

• Supportive, future-focused environment centered on scientific progress and patient impact.
• Opportunities for career growth through promotion or lateral moves, including international opportunities.
• Rewards package recognizing individual contribution.
• Health, wellness, prevention, and family healthcare benefits.