12 часов назад
Global Marketing Manager (Health Care)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Marketing Manager (Health Care): Developing integrated marketing campaigns, thought leadership, strategic events, and client relationship programmes for BCG's Global Health Care Practice Area with an accent on healthcare narratives, expert visibility, and audience engagement. Focus on translating business priorities into cross-channel campaigns, measuring marketing impact, and identifying AI opportunities to improve efficiency and effectiveness.
Location: London or Lisbon
Company
is a global management consulting firm helping organizations address complex business challenges through strategy, technology, design, and digital ventures.
What you will do
- Develop high-quality healthcare content and thought leadership with HCPA leaders and subject matter experts.
- Plan and deliver integrated marketing campaigns across web, digital, media, social, leadership communications, events, and partnerships.
- Develop strategic events and client relationship programmes for targeted, personalized engagement.
- Strengthen experts’ external visibility through media engagement, speaking opportunities, podcasts, panels, and roundtables.
- Manage marketing plans, budgets, resources, timelines, measurement, and campaign performance.
- Identify and implement AI opportunities to improve marketing efficiency and effectiveness.
Requirements
- Bachelor’s degree or equivalent.
- 5–8 years of experience in marketing, communications, campaigns, strategic marketing, or publishing.
- Experience delivering integrated marketing or go-to-market programmes supporting business priorities and audience engagement.
- Knowledge of earned, owned, and paid marketing, with strong writing, storytelling, presentation, and narrative-development skills.
- Experience working with senior stakeholders and managing cross-functional projects in complex, matrixed organizations.
- Proficiency with PowerPoint and Excel, plus curiosity about AI and its impact on marketing.
Nice to have
- Experience in B2B marketing, consulting, professional services, or Health Care.
- Familiarity with Salesforce Marketing Cloud, Wrike, Power BI, Tableau, Sprinklr, or Signal AI.
- Experience with healthcare sectors, topics, clients, and competitive landscapes.
Culture & Benefits
- Work within a collaborative global Health Care Practice Area marketing team.
- Collaborate with global, regional, and local Marketing & Communications teams.
- Partner with senior leaders, experts, conference organizers, media organizations, and strategic partners.
- Operate with ownership and independence while working in a fast-moving global matrix.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
5 дней назад
Marketing Lead (Maternity Cover) (Healthcare)
50 000GBP
4 дня назад
Integrated Marketing Manager
6 дней назад
Sr. Marketing Manager (Biotech)
10 часов назад
Sr. Marketing Manager (Biotech)
2 дня назад
Sr. Marketing Manager (Biotech)
6 дней назад
Marketing Manager – Professional Services
65 000 - 72 000GBP