Senior Email Marketing Specialist (Salesforce Marketing Cloud)

Location: Remote in the USA, or hybrid in Cleveland, Ohio

Company

hirify.global is a U.S. pet health insurance brand within Independence Pet Holdings, providing insurance and related services to support pet parents.

What you will do

• Own the end-to-end execution of email and SMS campaigns, including campaign builds, QA, scheduling, deployment, and monitoring.
• Build responsive emails with HTML/CSS, reusable templates, modular content, personalization, and dynamic content.
• Build, maintain, and optimize automated customer journeys in Salesforce Marketing Cloud.
• Manage audience segmentation, targeting, campaign testing, deliverability, and performance optimization.
• Use AI and emerging marketing technologies to improve campaign development, testing, analysis, and operational efficiency.
• Partner with Marketing, Creative, Data, Technology, Compliance, and Salesforce Marketing Cloud engineering teams from concept through launch.

Requirements

• 5–7 years of experience in email, CRM, lifecycle, or digital marketing.
• Strong hands-on experience with Salesforce Marketing Cloud, especially Email Studio and Journey Builder.
• Strong HTML/CSS skills and experience coding responsive emails.
• Experience with automated journeys, segmentation, personalization, dynamic content, email/SMS testing, QA, optimization, and deliverability best practices.
• Experience using AI tools for marketing workflows, campaign execution, testing, analysis, or optimization.
• Strong project management, problem-solving, communication, collaboration, and prioritization skills.

Nice to have

• Experience with MobileConnect and SMS marketing.
• Working knowledge of AMPscript, SQL, Automation Studio, and Contact Builder.
• Experience in a regulated industry or working with agencies and external partners.

Culture & Benefits

• Medical, dental, and vision insurance, plus basic life insurance.
• Company-paid short-term and long-term disability coverage.
• 12 weeks of fully paid parental leave, paid time off, paid holidays, and a company-wide Wellness Day.
• Health Savings Account, Flexible Spending Accounts, retirement savings plan, and commuter benefits.
• Paid volunteer time, group pet insurance, employee assistance program, and skills development opportunities.
• Pet-friendly office environment in Cleveland.

Hiring process

• Phone and video interviews or screenings may be recorded and transcribed using interview technology.
• Providing a mobile phone number may result in job-related text messages, with the option to opt out.