Lifecycle Marketing Specialist (SaaS)

TL;DR

Lifecycle Marketing Specialist (SaaS): Executing and optimizing nurture campaigns for hirify.global’ Employee Experience product family with an accent on lifecycle automation, segmentation, personalization, and buyer-journey messaging. Focus on building nurture logic, improving campaign performance, maintaining email deliverability, and coordinating lead hand-offs across marketing and sales.

Location: San Mateo, California, United States

Salary: $123,000–$152,000 annual base salary; bonus and equity may be available.

Company

hirify.global builds enterprise-grade, easy-to-use service software for employee and customer experience operations, including AI-powered CX and IT solutions.

What you will do

• Execute always-on demand generation, trial journey, re-engagement, and win-back nurture campaigns across the Employee Experience product family.
• Own and improve underperforming programs, defining KPIs and reporting on results.
• Help build journey frameworks with personalization and dynamic content infrastructure.
• Coordinate lead hand-offs, MQL scoring thresholds, and routing rules with digital marketing and sales teams.
• Align nurture messaging with content strategy and product marketing across the buyer journey.
• Monitor email and database health, analyze campaign data, and recommend optimizations.

Requirements

• 4–6+ years of B2B email or lifecycle marketing experience, ideally in SaaS.
• Hands-on experience with marketing automation platforms, preferably Marketo, including nurture logic, triggers, and segmentation.
• Familiarity with Salesforce, lead scoring, and lead routing processes.
• Working knowledge of HTML and CSS for email production.
• Analytical skills with the ability to interpret campaign performance data.
• Experience collaborating with content, demand generation, and sales teams, plus knowledge of email deliverability and GDPR/CCPA compliance.

Culture & Benefits

• Inclusive workplace focused on diversity and equal opportunity.
• Flexible thinking and opportunities for professional growth.
• Work that supports employee and customer experience for organizations worldwide.
• Potential bonus and equity in addition to the annual base salary.