Senior Brand Manager, Prego

Location: Camden, New Jersey; hybrid work with three days per week in the HQ office

Salary: $149,900–$206,100 annual base salary

Company

hirify.global is a food company with a portfolio of established brands including Campbell’s, Prego, Rao’s Homemade, Pepperidge Farm, Goldfish, and V8.

What you will do

• Develop and execute Prego’s annual brand strategy, operating plan, positioning, and value proposition.
• Identify growth opportunities across households, usage occasions, product formats, channels, and consumer segments.
• Lead consumer-driven marketing execution, creative briefs, business analytics, and performance reviews.
• Direct the innovation and renovation pipeline from concept development through commercialization.
• Coordinate cross-functional stage-gate initiatives with Sales, Finance, Consumer Insights, Consumer Experience, R&D, and Supply Chain.
• Manage and develop two direct reports while overseeing budgets, forecasts, marketing investments, and business performance.

Requirements

• Bachelor’s degree required; MBA strongly preferred.
• 8+ years of progressive brand management experience in CPG or a related industry.
• Experience developing and executing brand strategies and growth initiatives.
• Experience leading innovation, renovation, and integrated marketing programs.
• Strong analytical and financial skills, including budget, forecast, and business performance management.
• Ability to lead cross-functional teams and influence stakeholders across the organization.

Nice to have

• Experience with large-scale, category-leading consumer brands.
• Deep knowledge of consumer insights, category analytics, and marketplace trends.
• Food industry or meal solutions experience.
• Strong communication, storytelling, presentation, coaching, and mentoring skills.

Culture & Benefits

• Medical, dental, disability, accidental death and dismemberment, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• On-site fitness center, day care access, and company store at the headquarters.
• Employee resource groups and community donation and volunteer matching through Campbell’s Cares.