Senior Brand Manager (Spirits & Mixers)

Location: Dublin 24, Leinster, Ireland (Hybrid)

Company

Richmond is an Irish premium brand builder and distributor focused on developing and growing consumer brands.

What you will do

• Develop the brand strategy for the Spirits & Mixers portfolio across the Irish and Northern Irish markets.
• Localize global brand strategies and act as the brand guardian for designs, principles, activations, and audience targeting.
• Plan, coordinate, implement, and evaluate brand, trade activation, and visibility activities with Marketing and Commercial teams.
• Manage the brand budget while delivering volume targets and tracking distribution, rate of sale, sales, spend, SKU performance, launches, promotions, and campaigns.
• Manage PR, event management, and media agencies through clear briefs, feedback, performance reviews, and reporting.
• Identify growth opportunities and trends in the Spirits category and support strategic portfolio projects.

Requirements

• 3–5 years of experience in brand management, consumer marketing, or trade marketing.
• Understanding of the FMCG and/or alcohol industry.
• Commercial acumen and sound budget management experience.
• Analytical, strategic, and problem-solving ability.
• Strong communication and presentation skills.
• Ability to work in a hybrid arrangement based in Dublin 24, Ireland.

Nice to have

• Management experience.
• Passion for building brands.

Culture & Benefits

• Work with a portfolio of premium Spirits & Mixers brands.
• Collaborate with global brand principals, Marketing, Commercial, Sales, and external agencies.
• Operate in an environment focused on innovation, trend spotting, and challenging established market approaches.