Director, Global Campaigns

Location: Remote, based in Ireland or the UK; occasional travel may be required for project or team meetings.

Company

Twilio provides communications solutions that help businesses and developers create personalized customer experiences.

What you will do

• Set the strategic vision for global campaign structure, operations, and execution across the top five campaign motions.
• Design and execute integrated end-to-end campaigns for defined buyer and vertical segments.
• Coordinate product marketing, content, brand, creative, sales, and regional campaign teams to deliver aligned messaging and timely results.
• Develop scalable campaign playbooks, content systems, reusable templates, and AI-assisted workflows for global use.
• Track campaign performance, analyze results, report metrics, and recommend optimization opportunities to executives and cross-functional stakeholders.
• Lead a global campaign team and manage production budgets covering content, video, localization, and agency resources.

Requirements

• Management experience with the ability to inspire strategists and set a clear strategic vision.
• Deep understanding of marketing funnel tactics and metrics, PLG models, enterprise buying cycles, and B2B technology sales processes.
• 8+ years of experience as a campaign strategist in B2B or technology environments.
• Proven experience building and delivering integrated programs while managing campaign tools, processes, and assets.
• Strong project management, analytical, communication, stakeholder alignment, and executive collaboration skills.
• Must be based remotely in Ireland or the UK.

Nice to have

• Experience with localization strategies across multiple countries and with primary research and content creation.
• Experience building brands through premium content and identifying new campaign and content opportunities.
• Familiarity with AI, design, analytics, video, and digital marketing tools such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, and Canva.

Culture & Benefits

• Remote-first work environment with opportunities for in-person team gatherings, functional off-sites, and customer meetings.
• Competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program.
• Culture focused on initiative, problem-solving, experimentation, trust, feedback, communication, and transparency.
• Support for volunteering and community donation activities.

Hiring process

• Hiring decisions are made through a formal interview process with Twilio employees.
• Artificial Intelligence may be used to support hiring process efficiency.