Product Marketing Lead (B2B SaaS)

Location: Hybrid in-office; must be based in London or Dublin

Company

hirify.global provides a Trust Management Platform that helps businesses continuously monitor, improve, and prove their security and compliance.

What you will do

• Define and manage the EMEA go-to-market strategy based on regional opportunities.
• Develop positioning, messaging, campaigns, and content tailored to EMEA audiences.
• Plan and execute product launches, enable sales and customer success, measure performance, and improve launch processes.
• Conduct customer and market research, analyze data, and assess the competitive landscape.
• Partner with demand generation, sales, customer success, product, finance, and operations teams.
• Use market, product value, and customer insights to refine pricing and packaging and inform the product roadmap.

Requirements

• 7+ years of product marketing experience.
• Strong experience in B2B SaaS product marketing.
• Ability to translate quantitative data and qualitative customer conversations into marketing and product insights.
• Strong customer empathy, storytelling, research, analytical, and project management skills.
• Must be based in London or Dublin and work in a hybrid in-office setup.
• Curiosity and sound judgment in using AI responsibly to improve efficiency and impact.

Culture & Benefits

• Inclusive work environment with a focus on diverse talent and backgrounds.
• Industry-competitive salary and equity.
• Fully covered medical, dental, and vision benefits with dependent coverage.
• 16 weeks of paid parental leave, pension matching, 25 days of annual leave, and 11 company-paid holidays.
• Health and wellness, remote workspace, internet, mobile phone, and commuter benefits.
• Virtual team-building activities, lunch-and-learns, and company-wide events.