Brand & Content Senior Manager (Sportsbook)

Location: Toronto, Ontario, Canada; hybrid role

Salary: $117,000–$146,000 CAD per year

Company

hirify.global Group is a mobile gaming and sports betting company operating Sportsbook, Casino, Racing, daily fantasy sports, and streaming television products across the United States and Canada.

What you will do

• Lead hirify.global Canada's Sportsbook brand strategy and creative direction.
• Develop integrated marketing campaigns that build awareness, differentiation, customer engagement, acquisition, and retention.
• Develop media and brand partnerships, including broadcast, digital, in-show, and talent-led integrations with Canadian partners.
• Own the organic Sportsbook social content strategy and build an engaging content ecosystem.
• Partner with Creative, Media, CRM, Product, Commercial, Legal, and Communications teams to deliver consistent brand storytelling.
• Build measurement frameworks for brand health, campaign effectiveness, content performance, and partnership ROI while leading agencies and a small Brand & Content team.

Requirements

• 6+ years of progressive experience in brand marketing, content strategy, or integrated marketing.
• 2+ years of team management experience and a proven ability to coach and develop talent.
• Success building consumer brands through breakthrough creative campaigns and innovative marketing programs.
• Experience with strategic partnerships, sponsorships, media relationships, branded integrations, and broadcast activations.
• Strong understanding of sports content, social content strategy, audience development, community engagement, commercial outcomes, and stakeholder management.
• Bachelor's degree in Marketing, Business, or a related discipline.

Nice to have

• Experience working in highly regulated industries.
• Experience using AI or creative technology to improve marketing effectiveness.

Culture & Benefits

• Extended medical, vision, and dental coverage.
• Life and disability insurance.
• Retirement program with employer contributions.
• Potential short-term or long-term incentive compensation, including cash bonuses and stock participation.
• 12 holidays, two floating holidays, and paid sick time in accordance with applicable Canadian law.
• Reasonable workplace accommodations are available for qualified individuals with disabilities.