Marketing Operations & Lifecycle Manager (UK & ANZ) (Fintech)

Location: Brisbane, Queensland, Australia

Company

hirify.global provides payment technology and software solutions for credit, debit, prepaid, and merchant services, supporting millions of people, businesses, financial institutions, and cardholders worldwide.

What you will do

• Own the marketing operations strategy, lifecycle marketing programs, and MarTech ecosystem across the UK and ANZ.
• Design, implement, and optimise customer, partner, and merchant lifecycle programs from acquisition through retention and growth.
• Manage marketing automation, CRM integrations, lead scoring, segmentation, nurture programs, and customer journey orchestration.
• Establish attribution, reporting, dashboards, and performance measurement for marketing contribution to pipeline and revenue.
• Partner with Sales, Product, Customer Success, Operations, and Technology to maintain reliable lead flow and data integrity.
• Continuously improve campaign execution, automation workflows, customer journeys, operational processes, and data quality.

Requirements

• Bachelor's degree in Marketing.
• At least 6 years of relevant marketing services or agency experience, including email automation.
• Experience managing high-volume CRM and marketing automation platforms such as Salesforce, Pardot, Marketo, or HubSpot.
• Strong knowledge of lifecycle marketing, customer journey mapping, lead management, attribution modelling, and marketing performance measurement.
• Experience with segmentation, nurture program design, A/B testing, campaign optimisation, conversion improvement, reporting, and governance.
• Strong analytical, strategic, communication, ownership, and cross-functional collaboration skills.

Nice to have

• Payments industry experience.
• Experience in professional services, SaaS, fintech, or finance.

Culture & Benefits

• Inclusive, global teams focused on collaboration and shared results.
• Opportunities to learn from experienced specialists and grow across an international organisation.
• Culture built around client focus, ownership, innovation, empowerment, and continuous improvement.