Loyalty & Customer Growth Manager

Location: Collingwood, Victoria, Australia; hybrid model with 3 days in the office and 2 days from home

Company

hirify.global is an Australian-owned and operated Starbucks business with more than 95 stores and plans to expand its network beyond 100 stores.

What you will do

• Lead and optimise the Starbucks Rewards strategy, loyalty roadmap, member growth, retention, frequency, and customer lifetime value.
• Own CRM and lifecycle marketing across web, email, push, and in-app channels.
• Design, build, and optimise onboarding, engagement, reactivation, and retention journeys.
• Improve app, loyalty, and digital ordering experiences by identifying friction points and conversion opportunities.
• Lead reporting, A/B testing, experimentation, and performance optimisation using customer and behavioural data.
• Coordinate cross-functional initiatives with Marketing, Product, Technology, Operations, Finance, Commercial teams, and external agencies.

Requirements

• Extensive experience in CRM, lifecycle marketing, loyalty, or customer growth roles.
• Hands-on experience building and optimising lifecycle programs, customer journeys, segmentation, personalisation, and marketing automation.
• Experience with CRM or customer engagement platforms such as Salesforce Marketing Cloud, Braze, or similar.
• Strong analytical and commercial skills, including customer, campaign, and transactional data analysis and performance reporting.
• Experience with experimentation frameworks, A/B testing, stakeholder management, and cross-functional collaboration.
• Background in retail, QSR, ecommerce, or subscription-based businesses, plus experience managing agencies and marketing technology partners.

Nice to have

• Experience managing loyalty programs.

Culture & Benefits

• Work in an Australian-owned and operated Starbucks business with significant store network growth plans.
• Hybrid working arrangement with 3 office days and 2 home-working days each week.
• End-of-trip facilities with showers, amenities, soaps, and towels.
• Concierge services including dry-cleaning and parcel collection.
• Planned on-site Starbucks café.