Growth Marketing Manager (Fintech)

Location: Remote from Mexico

Company

hirify.global is a Mexican fintech company offering buy now, pay later and online consumer credit products, including hirify.global Pay for online and in-store transactions.

What you will do

• Own and evolve the lifecycle MarTech stack across email, push, SMS, WhatsApp, in-app, and web channels.
• Integrate CRM platforms with behavioral analytics or CDP tools to activate real-time, event-triggered audiences.
• Design scalable customer journeys, reusable templates, segmentation frameworks, and dynamic content modules.
• Establish conversion tracking, control-group methodology, dashboards, and lifecycle KPIs tied to loans, activations, and repayments.
• Audit the CRM environment, reduce segment and attribute sprawl, and implement governance standards that prevent technical debt.
• Partner with Product, Data Engineering, and Data Science on event tracking, predictive models, experimentation, and product-aligned lifecycle programs.

Requirements

• 4+ years of experience in lifecycle marketing or CRM, including at least 2 years in a strategic role using a major CRM or marketing automation platform.
• Experience with Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, or an equivalent platform.
• Experience integrating CRM platforms with analytics or CDP tools for real-time audience activation.
• Ability to design dynamic, event-triggered, database-powered journeys and activate real-time personalization APIs, in-app messaging, and conversion tracking.
• Strong analytical skills, including behavioral-data analysis, conversion drop-off identification, and lifecycle strategy development.
• Understanding of email deliverability, mobile push best practices, omnichannel communication, A/B testing, and multivariate experimentation.

Culture & Benefits

• Innovation-, collaboration-, and impact-oriented work environment.
• Strong focus on diversity, equity, inclusion, and belonging.
• Reasonable accommodations are available during the hiring process.
• Recognition for fintech innovation, ethical business practices, LGBTQ+ equality, and support for female talent.