2 Π΄Π½Ρ Π½Π°Π·Π°Π΄
Principal Product Marketing Manager (Cybersecurity)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Principal Product Marketing Manager (Cybersecurity): Shaping product positioning, go-to-market strategy, analyst relations, and launch execution for a security validation platform with an accent on cybersecurity market expertise, competitive intelligence, and cross-functional alignment. Focus on translating complex security capabilities into compelling messaging, enabling sales teams, defining ICPs and personas, and building recognition among industry analysts.
Location: United States; Remote
Company
develops the Validation Platform for automated security validation and adversarial exposure management.
What you will do
- Shape and execute product marketing strategy, positioning, messaging, and thought leadership.
- Partner with Product Management to support customer conversations, product roadmap strategy, and analyst relations initiatives.
- Monitor cybersecurity market trends, competitive intelligence, and the broader security landscape.
- Develop sales enablement assets, training, partner content, sales plays, and objection-handling materials.
- Define ICPs and personas using customer data and align Growth, SDR, and Sales teams.
- Own product launch strategy and coordinate cross-functional go-to-market execution.
Requirements
- 5+ years of experience in B2B cybersecurity software product marketing.
- Deep understanding of the cybersecurity ecosystem, with expertise in areas such as automated pentesting, BAS, EDR/XDR, SIEM, RVBM, or Vulnerability Management.
- Experience collaborating with Product Management, Sales leadership, and technical teams to create market messaging and sales enablement.
- Strong presentation, storytelling, communication, and long-form content skills.
- Progressive career growth, initiative, problem-solving ability, and experience leading key initiatives.
- B.S. degree or equivalent experience.
Nice to have
- Technical or customer-facing experience in support, incident response, or systems engineering.
- Experience contributing to analyst relations programs.
Culture & Benefits
- Remote work in the United States.
- Entrepreneurial, dynamic, and high-stakes environment.
- Cross-functional collaboration with Product Management, Technical Marketing, Growth Marketing, Sales, and the CTO.
- Opportunity to influence global adoption of a cybersecurity product.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β
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