Growth Marketing Manager, SMB & Direct (Fintech)

Location: Brisbane, Queensland, Australia

Salary: AUD 120,000–140,000 plus superannuation

Company

hirify.global provides payment technology and software solutions for buyers, sellers, financial institutions, and cardholders worldwide.

What you will do

• Own and execute multi-channel marketing programs for SMB and direct-to-merchant segments across acquisition, activation, and early-stage growth.
• Design scalable and repeatable integrated campaign frameworks for priority customer segments.
• Partner with Sales, Merchant Services, Digital and Campaign, and Marketing Automation teams to align programs with commercial priorities.
• Track and optimize lead quality, conversion rates, cost efficiency, and overall program performance.
• Manage agencies and external partners, ensuring delivery quality, timelines, and commercial outcomes.

Requirements

• Experience in SMB, B2B, or B2B2C acquisition and growth demand generation marketing.
• Strong understanding of campaign-based growth models, inbound digital acquisition, funnel optimization, lead attribution, and lifecycle stages.
• Experience with CRM systems, marketing automation platforms, and performance reporting dashboards.
• Ability to operate effectively in high-volume, fast-moving sales environments with ownership of targets and continuous optimization.
• Strong stakeholder management and communication skills, including the ability to explain marketing performance and optimization decisions to non-marketing audiences.
• Experience managing agencies and external partners with accountability for quality, timelines, and outcomes.

Nice to have

• Marketing services or marketing agency experience.
• Salesforce and email automation experience.
• Payments industry experience.

Culture & Benefits

• Inclusive and globally distributed working environment.
• Opportunities to learn from experienced payments industry professionals.
• Culture focused on client thinking, ownership, teamwork, curiosity, and innovation.
• Superannuation included in addition to the salary range.