Digital Marketing Specialist (MedTech)

Location: Sydney, New South Wales, Australia

Company

hirify.global is a global healthcare technology company developing medical technologies across more than 150 countries.

What you will do

• Support digital marketing planning and execute integrated paid, owned, and earned campaigns for Acute Care & Monitoring product portfolios.
• Translate product priorities into customer journeys, campaign activities, product launches, educational initiatives, and conference support.
• Monitor campaign KPIs, analyse results, and recommend optimisation opportunities for engagement, conversion, lead generation, and campaign reach.
• Create, review, and deploy digital content, manage website updates through Adobe Experience Manager or similar systems, and support SEO initiatives.
• Support email marketing, segmentation, lead nurturing, marketing automation, and alignment between campaigns and CRM platforms.
• Coordinate with Product Management, Sales, Medical Affairs, Marketing, global teams, agencies, and vendors to deliver campaigns and assets.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
• At least 2 years of experience in digital marketing, campaign management, or demand generation.
• Experience executing digital campaigns across multiple marketing channels.
• Hands-on experience with marketing automation platforms such as Eloqua, Marketo, HubSpot, or similar systems.
• Working knowledge of CRM platforms, preferably Salesforce, and digital marketing principles including email marketing, lead nurturing, customer journeys, analytics, and campaign reporting.
• Strong project management, organisational, communication, prioritisation, attention-to-detail, and cross-functional collaboration skills.

Nice to have

• Experience in Healthcare, MedTech, Medical Devices, Life Sciences, or B2B marketing.
• Experience with Oracle Eloqua and Salesforce CRM.
• Knowledge of Adobe Experience Manager or other website content management systems.

Culture & Benefits

• Full-time employment within a global healthcare technology organisation.
• Competitive salary and flexible benefits package.
• Benefits and resources designed to support employees across different career and life stages.
• Work connected to healthcare technology and improving patient outcomes.