Digital Marketing Specialist (MedTech)

Location: Sydney, New South Wales, Australia

Company

hirify.global is a global healthcare technology company developing medical technologies for patients across more than 150 countries.

What you will do

• Support digital marketing plans and execute integrated paid, owned, and earned campaigns for Acute Care & Monitoring products in the ANZ market.
• Translate product priorities into customer journeys, campaign activities, and digital support for launches, education programs, and conferences.
• Track campaign KPIs, analyse results, and recommend optimisation opportunities for engagement, conversion, reach, and lead generation.
• Create, review, and deploy digital content while managing website updates through Adobe Experience Manager or similar content management systems.
• Support email marketing, segmentation, lead nurturing, marketing automation, and CRM alignment.
• Collaborate with Product Management, Sales, Medical Affairs, Marketing, global teams, agencies, and vendors on campaign delivery and governance.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
• At least 2 years of experience in digital marketing, campaign management, or demand generation.
• Experience executing campaigns across multiple marketing channels.
• Hands-on experience with Eloqua, Marketo, HubSpot, or similar marketing automation platforms.
• Working knowledge of CRM platforms, preferably Salesforce, plus digital analytics, email marketing, lead nurturing, and campaign reporting.
• Strong project management, organisation, communication, prioritisation, attention to detail, and cross-functional collaboration skills.

Nice to have

• Experience in healthcare, MedTech, medical devices, life sciences, or B2B marketing.
• Experience with Oracle Eloqua and Salesforce CRM.
• Knowledge of Adobe Experience Manager or other website content management systems.

Culture & Benefits

• Full-time employment with competitive compensation and a flexible benefits package.
• Benefits and resources designed to support employees across different career and life stages.
• Work within a purpose-driven healthcare technology organisation focused on improving patient outcomes.