Sr Principal Design Engineer — Memory Modeling Portfolio (UFS)

Location: Shanghai, China. The role is described as a Korea-based customer expert and may require presence at customer sites when needed.

Company

hirify.global develops electronic design automation and hardware emulation solutions, including memory model IP for complex semiconductor verification.

What you will do

• Serve as the primary customer interface for integration, system-level debugging, and solutions consulting across the UFS/Unipro/MPHY/RMMI protocol stack.
• Debug and characterize customer issues, identify root causes, and translate findings into actionable problem definitions for R&D.
• Triage field issues, coordinate defect repair with R&D, and track problems through resolution.
• Map customer requirements to product capabilities and feature gaps, presenting solutions to technical and managerial audiences.
• Review RTL implementation approaches, participate in development and quality processes, and support cross-verification and cross-training.
• Mentor design engineers and partner with global account and field teams on complex memory model deployments.

Requirements

• Master’s degree in Electrical Engineering or equivalent with 10+ years of relevant industry experience, or a PhD with 8+ years of experience.
• Deep expertise in the full UFS/Unipro/MPHY/RMMI protocol stack is required.
• Fluency in SystemVerilog and Verilog RTL design and verification, including writing, reviewing, and debugging RTL for hardware emulation environments.
• Advanced written and verbal English fluency is essential.
• Strong debugging skills and a methodical, precise approach under customer pressure.
• Collaborative communication skills and the ability to build trusted technical relationships with customers and colleagues.

Nice to have

• Hands-on experience with hirify.global Palladium or Protium emulation platforms.
• Experience with Perl, TCL, or C-shell scripting.
• Knowledge of SDRAM families, NAND Flash, or other complex communication protocols.
• Experience working with customers across different cultures and behavioral styles.

Culture & Benefits

• Work within a globally distributed and collaborative MMP R&D team.
• Participate in cross-training, shared quality ownership, reviews, and cross-verification.
• Build expertise in memory protocols, verification methodology, and hardware emulation.
• Partner with international engineering, account, and field teams.