Staff Lifecycle Marketing Manager (SaaS)

TL;DR

Staff Lifecycle Marketing Manager (SaaS): Designing and executing lifecycle communication strategies for B2B prospects to drive funnel progression and revenue growth with an accent on automated campaign journeys and personalization. Focus on optimizing prospect engagement through data-driven insights, advanced segmentation in Marketo, and cross-functional collaboration.

Location: Remote (Global). While hirify.global hires worldwide, some roles may have specific location-based eligibility requirements.

Salary: $139,200 - $235,200 USD (base range for US residents)

Company

hirify.global is an intelligent orchestration platform for DevSecOps that enables organizations to increase developer productivity and accelerate digital transformation.

What you will do

• Own the lifecycle communications strategy for prospects from planning and segmentation through execution and optimization.
• Create and monitor complex automated campaign journeys and triggers using static and dynamic content.
• Lead the implementation of lifecycle marketing campaigns, including copywriting, segmentation, QA, and launch.
• Develop communication plans for key engagement opportunities such as live events, webcasts, and workshops.
• Collaborate with Marketing Ops, Data Analytics, and Product Marketing to ensure cohesive messaging across channels.
• Serve as the email marketing SME, implementing best practices for deliverability, creative, and segmentation.

Requirements

• 7+ years of experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company.
• Proven experience building nurture programs and automated journeys targeting enterprise IT buyers and software developers.
• Expertise in Marketo, specifically in audience segmentation (smartlists) and the use of dynamic content.
• Ability to use campaign and funnel performance data to identify opportunities and improve results.
• Working knowledge of HTML and CSS for email design and troubleshooting.
• Strong cross-functional coordination skills and high attention to detail.

Culture & Benefits

• Flexible Paid Time Off (PTO).
• Equity compensation and Employee Stock Purchase Plan.
• Growth and Development Fund for professional learning.
• Comprehensive benefits supporting health, finances, and well-being.
• Inclusive environment with Team Member Resource Groups and parental leave.