Senior Product Launch Manager (AI)

Location: Hybrid — Menlo Park, Dublin, or Bellevue

Salary: $165,000–$216,300 per year

Company

Snowflake provides an AI Data Cloud platform and is expanding its product marketing organization to support new product launches and enterprise growth.

What you will do

• Develop and maintain a scalable product launch framework using automation and AI-powered workflows.
• Own the full product launch lifecycle, including planning, tiering, readiness, enablement, public release, and post-launch analysis.
• Partner with product management, marketing, sales, enablement, and field marketing to create launch roadmaps, messaging, training, and field-ready materials.
• Lead cross-functional launch programs, timelines, deliverables, and communications for new products and major releases.
• Track adoption, pipeline impact, and engagement metrics to improve launch effectiveness.
• Build AI-assisted content workflows and manage the Launch & Content Center of Excellence operating model.

Requirements

• 10+ years of experience in product marketing, program management, product operations, or content strategy, ideally in enterprise software, cloud, or SaaS.
• Strong knowledge of AI and data cloud products and the enterprise data landscape.
• Hands-on experience with AI-assisted workflows, prompt engineering, or workflow automation.
• Experience leading cross-functional teams and influencing senior stakeholders without direct authority.
• Excellent written and verbal communication, analytical skills, and the ability to synthesize complex information.
• Bachelor’s degree required; willingness to travel up to 25% of the time.

Nice to have

• MBA.

Culture & Benefits

• AI-native, experimental approach to improving how work gets done.
• Fast-moving environment focused on innovation and measurable impact.
• Confidentiality and data security are essential parts of the role.