Director, Product Marketing (AI)

Location: Remote in the United States

Salary: $162,000–$287,000 annual base salary, excluding bonus, equity, and benefits.

Company

Ethos is a life insurance technology company providing accessible online insurance products and tools for consumers, agents, and carriers.

What you will do

• Own go-to-market strategy for new and evolving products across term life insurance, IUL, annuities, and estate planning.
• Define audiences, value propositions, positioning, messaging, and creative briefs in partnership with product managers.
• Set cross-channel creative strategy across social, search, YouTube, offline, and other channels.
• Analyze creative performance data across the portfolio and connect insights to product strategy and future briefs.
• Use AI to build workflows that combine human creative judgment with performance data and improve team productivity.
• Allocate creative investment across channels, formats, and product lines while owning performance KPIs, ROI metrics, and Brand & Creative OKRs.

Requirements

• 8+ years of total experience, including experience in consumer product marketing, growth, or strategy.
• Experience in startups and high-growth, venture-backed companies.
• Strong brand, messaging, analytical, and performance marketing judgment across paid social, search, email, and other channels.
• Experience taking consumer products to market and driving measurable growth.
• Experience building agentic AI workflows and tools, not only using AI applications.
• Exceptional communication, structured thinking, strategic decision-making, and ability to operate in high-velocity environments.

Nice to have

• 3+ years at a top-tier management consulting firm or investment bank.
• 3+ years in consumer product marketing, growth, or strategy at a high-growth, venture-backed company.

Culture & Benefits

• Remote work arrangement for US-based employees.
• Fast-moving environment focused on shipping products and measurable growth.
• Collaboration across product, brand, creative operations, and performance marketing.
• Benefits and potential bonus and equity in addition to base salary.
• Commitment to a diverse, inclusive, and authentic workplace.