Creative Director (AI)

Location: London, United Kingdom; hybrid model with 3 days per week in the office

Company

hirify.global is a digital health company building an AI-powered, privacy-first and clinically backed female health platform.

What you will do

• Own creative strategy end to end across brand, CTV, upper-funnel video, paid social, search, web funnels, app store and lifecycle assets.
• Connect creative decisions to business outcomes including CPA, subscription rate, payback, acquisition and executive-level reporting.
• Develop repeatable approaches for unlocking new audiences through insights, creative territories, batch production and structured testing.
• Lead a production engine of around 20 people across creative strategy, motion, design, UGC and production operations.
• Expand the use of generative AI in production while defining where human craft remains essential.
• Build a comparable measurement system for creative performance across platforms.

Requirements

• Experience leading creative in customer-facing technology companies where performance marketing is a primary growth engine.
• Strong understanding of incrementality, pROAS and LTV/CAC, with evidence of the business value generated by previous creative work.
• Ability to develop brand positioning that works within a media plan.
• Practical experience shipping AI-generated creative, evaluating tools, and making quality and disclosure decisions.
• Experience building, coaching and retaining high-performing creative teams.
• Availability to work in the London hybrid model with 3 office days per week.

Culture & Benefits

• Mission-led, product-driven environment focused on ownership, fast execution, craft and measurable impact.
• Competitive salary with annual reviews and participation in a performance incentive scheme.
• Paid holiday, sick leave and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Professional growth through learning support, plus a fully paid five-week sabbatical after five years.
• Flo Premium for friends and family, alongside health, pension and wellbeing benefits.