Consumer Insights Manager (AI)

Location: Needham, Massachusetts, United States; in-office attendance required 3 days per week

Annual salary: $93,800–$153,100 USD

Company

hirify.global is a global product design and technology company behind the Shark and Ninja brands, developing household products across cleaning, cooking, food preparation, home environment, and beauty.

What you will do

• Present complex consumer insights to the CEO, CCO, EVPs, and other senior stakeholders.
• Identify unmet and latent consumer needs to guide early-stage product development.
• Translate consumer feedback and dissatisfaction into recommendations for product features and offerings.
• Serve autonomously as a subject matter expert in consumer insights and synthesize complex data into strategic narratives.
• Develop, manage, and execute research plans aligned with budgets and organizational goals.
• Build and develop a high-performing consumer insights team.

Requirements

• Bachelor’s degree in Marketing, Psychology, or a relevant quantitative field.
• 5–10 years of consumer research experience; CPG experience is preferred.
• Expertise in qualitative and quantitative research methodologies, including concept testing, TURF, pricing sensitivity studies, and packaging tests.
• Experience moderating focus groups and conducting one-on-one interviews.
• Experience with IHUTs and online or in-store shelf assessments.
• Willingness to work in the office 3 days per week in Needham, Massachusetts.

Culture & Benefits

• High-performance culture focused on innovation, consumer impact, and continuous improvement.
• Medical, dental, and vision insurance, plus flexible spending and health savings accounts.
• 401(k) retirement plan with company matching and employee stock purchase program.
• Paid time off, company holidays, parental leave, and disability insurance.
• Learning programs, wellness programs, product discounts, and career acceleration opportunities.
• Commitment to diversity, equity, inclusion, and authentic participation at work.