Consumer Insights Analyst

Location: Greensboro, North Carolina, United States

Company

hirify.global manages the Wrangler, Lee, and Helly Hansen lifestyle, outdoor, and workwear brands through a global platform and supply chain.

What you will do

• Co-manage and lead consumer research projects using DIY survey tools and insights community platforms.
• Plan, execute, report, and present quantitative and qualitative research findings.
• Partner with research agencies to implement studies and translate results into clear recommendations.
• Represent the consumer perspective throughout product and marketing development.
• Review brand health tracking trends from Harris Poll syndicated research.
• Conduct ad hoc analysis using syndicated sources including NPD and MRI-Simmons.

Requirements

• 3+ years of experience in consumer insights or marketing research preferred.
• Experience managing quantitative and qualitative consumer research, including brand health tracking and consumer insights communities.
• Ability to design and execute surveys using tools such as Qualtrics.
• Strong data synthesis, strategic thinking, presentation, communication, project management, and organizational skills.
• Experience collaborating with merchandising, sales, product development, e-commerce, retail, and marketing teams.
• Bachelor's or graduate degree in business, marketing, marketing research, psychology, or a related field; advanced proficiency in Excel, PowerPoint, and Word.

Nice to have

• Working familiarity with NPD and MRI-Simmons syndicated data sources.

Culture & Benefits

• Full-time position with a comprehensive benefits program supporting physical, emotional, social, and financial wellbeing.
• Four weeks of paid parental leave for eligible new parents.
• Flexible Fridays and tuition reimbursement.
• Employee discounts on apparel.
• Workplace culture focused on equitable opportunities, belonging, collaboration, and global teamwork.