Associate Director | Qualitative | Brands Division | NYC, US

Location: New York City, US; hybrid with onsite attendance expected 1–3 days per week.

Salary: $100,000–$115,000 USD per year, plus bonus/commission scheme.

Company

hirify.global is a data, market research, and advisory company helping global brands make faster, better-informed decisions through research, technology, and consulting.

What you will do

• Lead and deliver custom qualitative research programs across multiple methodologies.
• Manage research projects from design and implementation through reporting and recommendations.
• Use IDIs, focus groups, online communities, digital ethnography, and client workshops.
• Manage client relationships, communicate with stakeholders, and resolve project issues quickly.
• Improve delivery efficiency, quality, and profitability through technology, automation, and AI-enabled tools.
• Supervise, mentor, and support the development of junior researchers.

Requirements

• Senior-level experience in qualitative research, preferably in a market research agency.
• Experience leading complex or international market research projects.
• Strong knowledge of IDIs, focus groups, and online communities.
• Ability to design client-tailored research approaches, interpret findings, and produce actionable strategic recommendations.
• Experience with B2C and B2B research, client relationships, proposals, and stakeholder communication.
• Experience managing or mentoring junior researchers, or clear interest in developing this skill.

Nice to have

• Experience in retail, FMCG, financial services, food and drink, beauty, healthcare, or related Brands sectors.
• Experience with CoLoop or similar AI-enabled research platforms.

Culture & Benefits

• Flexible working practices with a hybrid NYC office arrangement.
• Generous paid time off allowance, health package, and retirement plan.
• Ongoing training, development, mentoring, and coaching.
• Entrepreneurial, inclusive, and tech-forward working culture.
• Team and company social events, plus health and wellbeing, charity, volunteering, and DE&I committees.
• Visa sponsorship is not available.