Lead, Prevention Marketing (CRM)

Location: Remote Nationwide within the United States; must work EST hours, typically 8am–5pm EST. Occasional travel to hirify.global offices for training or meetings may be required.

Salary: $126,300–$173,700 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare and insurance company serving Medicare, Medicaid, individual, family, military, and community members through hirify.global and CenterWell services.

What you will do

• Define pod-level engagement campaign strategy aligned with enterprise goals and member needs.
• Lead end-to-end omnichannel marketing initiatives across email, mail, SMS, apps, web, call centers, and IVR.
• Develop hypotheses, run experiments, and apply insights to improve campaign performance.
• Facilitate agile ceremonies, remove blockers, and escalate cross-functional dependencies.
• Collaborate with product, analytics, and channel teams to implement Next Best Action logic and personalization.
• Support performance reporting and provide recommendations for future strategy and roadmap development.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 5+ years of lifecycle or customer engagement marketing experience.
• 2+ years leading agile teams or cross-functional pods.
• Strong understanding of omnichannel marketing and journey orchestration.
• Experience with marketing automation platforms and CRM tools.
• Excellent facilitation, prioritization, and problem-solving skills; availability during EST hours, typically 8am–5pm EST, is required.

Nice to have

• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with Next Best Action engines, customer data platforms, and real-time decisioning technologies such as Adobe Experience Platform or Pega.
• Exposure to agile marketing operating models and performance optimization frameworks.
• Living within 50 miles of Louisville, Kentucky, or Nashville, Tennessee.

Culture & Benefits

• Remote work with a dedicated, interruption-free workspace to protect member PHI and HIPAA information.
• Home internet requirements of at least 25 Mbps download and 10 Mbps upload.
• Medical, dental, and vision benefits.
• 401(k) retirement savings plan, paid time off, holidays, and paid parental and caregiver leave.
• Short- and long-term disability, life insurance, and other wellness benefits.