Lead, Integrated Marketing, Nelnet Campus Commerce

Location: Remote with a hybrid work option and in-office presence for part of the week. Must already be authorized to work in the United States; visa sponsorship is not available now or in the future.

Salary: $80,000–$90,000 annually, depending on experience.

Company

hirify.global Business Services provides payment technology and education services to higher education institutions, K-12 schools, students, families, and supporters worldwide.

What you will do

• Identify market trends, buyer needs, and product developments to uncover campaign opportunities.
• Develop integrated campaign strategies aligned with pipeline goals, buyer stages, and institutional audiences.
• Execute multi-channel campaigns across email, paid media, social, and events.
• Manage campaign calendars, workflows, automation, and lead processes in marketing automation platforms and CRMs.
• Partner with Sales to support pipeline progression, address deal friction, and coordinate campaign activity.
• Analyze campaign performance, pipeline contribution, ROI, channel mix, budget allocation, and campaign sequencing.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field.
• 5+ years of B2B marketing experience focused on integrated campaigns, demand generation, or ABM.
• Experience managing campaigns tied to pipeline or revenue outcomes.
• Hands-on experience with marketing automation platforms such as HubSpot.
• Strategic thinking, data analysis, cross-functional collaboration, influence, and strong written and verbal communication.
• Existing United States work authorization is required; sponsorship is not available.

Nice to have

• Experience marketing to enterprise or institutional buyers with long sales cycles.
• Experience partnering closely with B2B sales teams on pipeline development and campaign execution.

Culture & Benefits

• Hybrid work environment supporting remote work for part of the week and in-office collaboration.
• Medical, dental, vision, HSA, and FSA benefits.
• Generous earned time off, life insurance, disability coverage, and an employee assistance program.
• 401(k), student loan repayment, employee stock purchase program, and tuition reimbursement.
• Performance-based incentive pay and a wellness program.