Senior Manager, UPLIZNA Omnichannel Marketing Strategy and Execution (Biotech)

Location: Remote within the United States

Annual salary: $149,349.25–$202,060.75 USD

Company

hirify.global is a biotechnology company developing and delivering medicines across oncology, inflammation, general medicine, and rare disease.

What you will do

• Lead the UPLIZNA omnichannel strategy and establish an audience-first engagement framework for coordinated HCP and patient experiences.
• Translate audience priorities, customer barriers, approved messaging, and engagement signals into journeys, segmentation, route logic, suppression rules, contact strategies, and measurement plans.
• Develop orchestration briefs and business requirements for personalization, triggered journeys, next best action, next best content, frequency management, field coordination, and event follow-up.
• Identify, pilot, and scale innovative digital capabilities, emerging technologies, and test-and-learn opportunities.
• Activate enterprise GEO strategy to optimize UPLIZNA content and digital experiences for AI-enabled search and discovery.
• Coordinate analytics, technology, CRM, Veeva, web, media, field, medical, legal, regulatory, compliance, agency, and data partners while building continuous learning loops.

Requirements

• Doctorate plus 2 years, master's degree plus 4 years, bachelor's degree plus 6 years, associate's degree plus 10 years, or high school diploma/GED plus 12 years of relevant marketing, commercial, digital, analytics, content, or operations experience.
• Experience influencing across a matrixed organization and translating enterprise capabilities into practical business outcomes.
• Experience with audience strategy, customer signals, segmentation, personalization, journey requirements, next best action, marketing automation, or related engagement capabilities.
• Experience with analytics, experimentation, dashboarding, attribution, performance readouts, and continuous improvement.
• Strong vendor management, agency leadership, facilitation, synthesis, cross-functional influence, and change-management skills.
• Preferred experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry.

Nice to have

• Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Life Sciences Cloud, Agentforce, Einstein, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, or comparable platforms.
• Familiarity with GA4, HCP identity resolution, NPI-level activation, programmatic HCP media, claims data, Rx data, NBRx, and paid media signals.

Culture & Benefits

• Collaborative, innovative, and science-based work environment.
• Health, dental, vision, life, disability, and flexible spending benefits.
• Retirement and savings plan with company contributions.
• Annual bonus program and stock-based long-term incentives, subject to eligibility.
• Paid time off, work-life balance support, and career development opportunities.
• Flexible work models where applicable.

Hiring process

• Applications are accepted until a candidate is selected or a sufficient number of applications is received.
• Reasonable accommodation is available for the application and interview process.