Sr. Marketing Manager, Direct to Consumer (Healthcare)

TL;DR

Sr. Marketing Manager, Direct to Consumer (Healthcare): Developing and scaling omnichannel direct-to-consumer marketing programs that increase patient awareness, education, engagement, and activation across healthcare journeys with an accent on consumer strategy, patient advocacy, and compliant campaign execution. Focus on translating market intelligence into measurable growth, optimizing media and messaging performance, and building scalable capabilities in a regulated medical technology environment.

Location: Remote within the United States; up to 20% domestic travel for customer meetings, conferences, agency sessions, and team events.

Salary: $138,000–$170,000 per year, plus annual corporate bonus eligibility.

Company

hirify.global is a digital healthcare company developing wearable biosensors, cloud-based analytics, and proprietary algorithms for cardiac monitoring and clinically actionable insights.

What you will do

• Develop direct-to-consumer growth strategies, audience frameworks, messaging, and value propositions across priority healthcare initiatives.
• Lead compliant omnichannel campaigns across digital, social, web, email, print, experiential, and healthcare point-of-sale channels.
• Create patient education assets, website content, videos, social content, brochures, email journeys, launch materials, and commercial enablement resources.
• Build relationships with patient advocacy organizations and lead compliant awareness, education, community engagement, and self-advocacy initiatives.
• Monitor consumer behavior, healthcare decision journeys, competitive activity, media performance, and market trends to guide strategic recommendations.
• Define performance metrics, analyze campaign and audience data, and optimize messaging, creative, channels, segmentation, and investment allocation.

Requirements

• Bachelor’s degree required; a master’s degree in marketing, business administration, communications, patient advocacy, or a related field is preferred.
• 12+ years of progressive marketing experience, including significant direct-to-consumer healthcare marketing experience in medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness.
• Experience developing omnichannel campaigns across digital, social, web, email, print, experiential, and healthcare point-of-sale channels.
• Experience working with patient advocacy organizations, support groups, professional societies, health systems, providers, payers, employers, or community-based organizations.
• Strong communication, presentation, storytelling, executive influence, analytical, and cross-functional leadership skills.
• Must be based in the United States and able to travel domestically up to 20%.

Nice to have

• Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services.
• Experience with patient access and resource hubs.
• Master’s degree in a relevant field.

Culture & Benefits

• Purpose-driven work focused on improving cardiac health and patient care.
• Medical, dental, and vision coverage beginning on the first day.
• Paid holidays, generous paid time off, paid parental leave, and family benefits.
• 401(k) with company match and an Employee Stock Purchase Plan.
• Pet insurance discounts, cultural committee participation, and volunteer opportunities.
• Inclusive employment environment with reasonable accommodations available during the application process.