Consumer Insights Senior Analyst (Market Research)

Location: Plano, Texas, United States; onsite role. Candidates must have the right to work in the United States and must not require Toyota immigration support or sponsorship now or in the future.

Company

hirify.global develops automotive and future mobility solutions focused on enhancing customer lives.

What you will do

• Conduct primary and secondary industry research to identify customer needs, target customer segments, competitive opportunities, and innovation possibilities.
• Analyze consumer experiences, problems, use cases, unmet needs, and customer journeys to guide product and service development.
• Support concept and prototype development and testing, including stimulus development, usability feedback, pricing, KPIs, messaging, and positioning.
• Conduct launch and in-market research covering buyer behavior, sales sources, cross-shopping, customer profiles, and product or service evaluation.
• Translate internal business objectives into research questions, select appropriate methodologies, manage multiple projects, and oversee project budgets and purchasing processes.
• Synthesize quantitative and qualitative data into actionable recommendations and communicate data-driven insights to working-level teams and senior executives.

Requirements

• Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a closely related discipline, or equivalent professional work experience.
• Ability to critique quantitative surveys and qualitative discussion guides against business questions and research objectives.
• Ability to synthesize quantitative and qualitative research into concise, creative, insightful reports and communicate findings to diverse business audiences.
• Strong relationship-building and influencing skills for cross-functional project teams and business partners.
• Expertise with research methods including segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing or product clinics, and analytic techniques such as chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis.
• Ability to explain research methods and analytic techniques to internal clients and translate findings into business decisions.
• Must be able to work in Plano, Texas, and have existing United States work authorization without requiring employment-based visa or work authorization sponsorship.

Nice to have

• MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field.
• Deep understanding of the automotive industry.
• Experience with analytical platforms such as R, SPSS, Tableau, SAS, or mTAB.
• Experience supporting advanced product development, product management, brand management, brand marketing, or media functions.
• Experience researching consumer attitudes toward new technology, vehicle preferences, and lifestyles, especially BEVs, PHEVs, and FCEVs.

Culture & Benefits

• Teamwork-oriented, flexible, and respectful work environment.
• Professional growth and career development programs with tuition reimbursement.
• Team Member Vehicle Purchase Discount and, where applicable, Team Member Lease Vehicle Program.
• Comprehensive health care and wellness plans for the employee's family.
• 401(k) savings plan with company match and, where applicable, an annual retirement contribution.
• Paid holidays, paid time off, referral services, and tax-advantaged health and dependent-care accounts.