Consumer Insights Senior Analyst (Automotive)

Location: Plano, Texas, United States. Must already have the right to work in the United States and must not require hirify.global visa or employment-based immigration sponsorship now or in the future.

Company

hirify.global North America develops innovative mobility solutions and automotive products and services.

What you will do

• Identify, evaluate, and develop new business opportunities in collaboration with market insights, business development, product planning, strategy, and other cross-functional teams.
• Conduct and manage quantitative and qualitative research covering customer needs, target-customer sizing, segmentation, competitive assessments, use cases, and journey mapping.
• Support concept and prototype development and testing, including usability feedback, pricing, KPIs, messaging, and positioning.
• Analyze data from multiple sources to generate actionable consumer insights and recommendations for investment, product-development, and go-to-market decisions.
• Manage multiple projects, agency partners, project budgets, purchasing, and internal finance processes.
• Present clear, data-driven stories and recommendations to working-level stakeholders and senior executives.

Requirements

• Bachelor’s degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a related discipline, or equivalent professional experience.
• Ability to critique quantitative surveys and qualitative discussion guides and translate business objectives into research questions and study designs.
• Ability to synthesize quantitative and qualitative research into concise, insightful reports and communicate findings to diverse business audiences.
• Strong relationship-building and influencing skills for cross-functional project teams.
• Experience with research methods including segmentation, online surveys, ethnographies, interviews, focus groups, marketing or product clinics, and analytic techniques such as regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis.
• Must have United States work authorization without current or future hirify.global immigration sponsorship.

Nice to have

• MBA or another advanced degree in a related field.
• Deep understanding of the automotive industry and experience with BEVs, PHEVs, or FCEVs.
• Experience with R, SPSS, Tableau, SAS, or mTAB.
• Research experience supporting product development, product management, brand management, brand marketing, or media.

Culture & Benefits

• Collaborative, respectful work environment focused on teamwork and flexibility.
• Professional growth, career development programs, and tuition reimbursement.
• Comprehensive health care and wellness plans, paid holidays, and paid time off.
• 401(k) plan with company match and an annual retirement contribution, where applicable.
• Vehicle purchase discount and lease vehicle program, where applicable.
• Family support services and tax-advantaged health and dependent-care accounts.