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Описание вакансии
Текст:
TL;DR
Field Marketing Manager (Cybersecurity): Developing and executing regional field and channel marketing programs for enterprise accounts across the ANZ region with an accent on demand generation, events, account-based marketing, and pipeline acceleration. Focus on coordinating sales-aligned campaigns, optimizing performance metrics and budget, and delivering complex event and webinar programs.
Location: Remote, Sydney / ANZ region
Company
Cyera is a data security platform built for the cloud era, helping businesses secure data and enable agile collaboration.
What you will do
- Develop pipeline-generation programs and integrated marketing campaigns for large enterprise accounts across the ANZ region.
- Plan and execute field and channel programs, including digital marketing, direct mail, teleprospecting, webinars, and sponsored events.
- Collaborate with sales, business development, account management, and channel teams on territory planning, lead prioritization, pipeline acceleration, and partner co-marketing.
- Manage event logistics, contracts, venues, audiovisual services, catering, onsite execution, and attendee experiences.
- Create account-specific messaging and content for emails, digital ads, direct mail, SDR scripts, presentations, and marketing collateral.
- Measure program performance, improve funnel metrics, and manage the regional field marketing budget and spend.
Requirements
- At least five years of enterprise field marketing experience.
- Strong knowledge of demand generation, B2B sales cycles, account-based marketing, segmentation, budgeting, and business cases.
- Proven success executing programs and events that drive demand, deal acceleration, pipeline contribution, return, and attendee engagement.
- Experience building regional and channel plans and developing market-specific value propositions and messaging.
- Strong content creation, communication, collaboration, project management, and performance analytics skills.
- Experience with Salesforce, Marketo, or other predictive analytics tools is preferred.
Culture & Benefits
- Remote work with office setup reimbursement.
- Competitive salary.
- Paid holidays and sick time.
- Health, vision, and dental insurance.
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