Senior Regional Marketing Manager (Cybersecurity)

TL;DR

Senior Regional Marketing Manager (Cybersecurity): Developing and implementing regional go-to-market (GTM) strategies for the EMEA region with an accent on field and channel marketing, partner collaboration, and demand generation. Focus on executing ABM programs, orchestrating regional campaigns, and scaling the partner ecosystem to drive high-growth revenue.

Location: Remote (United Kingdom). Travel: Approximately 35% domestic and international travel, mostly within the EMEA theater.

Company

hirify.global is a leader in OT and IoT cybersecurity, protecting critical infrastructure and government organizations from cyber threats worldwide.

What you will do

• Own and execute the overall Go-to-Market plan for assigned territories to drive demand and pipeline.
• Deploy integrated marketing campaigns and lead generation programs in coordination with regional sales and partners.
• Manage and scale channel marketing strategies to effectively leverage the partner ecosystem.
• Plan and activate live and virtual events, including booth design, theme development, and post-event measurement.
• Manage regional budgets, estimate costs, and report on campaign success and deliverables.
• Monitor industry trends and competitor activities within the EMEA region to optimize GTM strategies.

Requirements

• At least 7 years of proven B2B technology marketing experience, preferably in OT/IoT/IT cybersecurity.
• Hands-on knowledge of Salesforce is required.
• Proven track record of defining marketing strategies and executing plans to generate demand directly and through partners.
• Experience in planning successful live or virtual events and large-scale trade shows.
• Strong communication skills with the ability to present plans at the executive level.
• Ability to travel approximately 35% within the EMEA region.

Nice to have

• Experience in a startup environment.
• Working knowledge of MarTech tools such as 6Sense (intent platforms) or ON-24 (webinar platforms).

Culture & Benefits

• Localized benefit packages including Health & Wellness and Financial perks.
• Unparalleled flexible time-off policy to support work-life balance.
• Culture rooted in diversity, inclusion, and belonging.
• Collaborative and fast-paced environment focused on innovation in cybersecurity.