Senior Manager Global Paid Media Effectiveness

Location: CDR (Amsterdam - Cedar), Netherlands; hybrid working. Willingness to travel to ING markets and support local projects when required; travel is under 10%.

Company

ING is a multinational banking organization serving retail and wholesale banking customers.

What you will do

• Lead the global paid media measurement framework across marketing mix modelling, attribution, incrementality testing, and sponsorship effectiveness.
• Drive the global marketing mix modelling program across nine retail markets with external analytics partners.
• Establish global KPIs, benchmarks, taxonomies, dashboards, and campaign reporting standards.
• Analyze paid media performance, marketing spend, acquisition costs, customer value, and commercial outcomes to inform investment decisions.
• Develop methodologies for market-level marketing budgets, channel allocation, media sufficiency, and return on investment.
• Manage cross-market projects and stakeholders while translating complex measurement topics into clear recommendations for senior business leaders.

Requirements

• 10+ years of experience in media effectiveness, media analytics, or media performance measurement across online and traditional media.
• Strong experience with marketing mix modelling, attribution modelling, incrementality testing, and experimentation frameworks.
• Experience developing standardized media reporting, KPI frameworks, taxonomies, and measurement methodologies across markets.
• Experience with ad platforms, web analytics, BI tools such as Power BI, CDPs, and marketing automation platforms.
• Strong understanding of data privacy regulations, including GDPR and consent-driven measurement environments.
• Excellent spoken and written English; bachelor’s or ideally master’s degree in marketing, business, economics, econometrics, analytics, statistics, or a related field.

Nice to have

• Experience in banking, financial services, a complex multinational organization, or a media agency.
• Experience working from a global head office with local markets and building market capabilities.
• Experience with sponsorship effectiveness and the impact of AI on paid media.

Culture & Benefits

• 25–28 vacation days depending on contract.
• Pension scheme, 13th-month salary, and 8% holiday payment.
• Hybrid working arrangement.
• Personal growth opportunities and challenging work.
• Informal working environment with innovative colleagues.

Hiring process

• Apply with a CV and motivation letter.
• Contact the recruiter for questions about the position.