Growth & Performance Marketing Lead (US/CA)

Location: Amsterdam, Netherlands

Company

hirify.global is a global technology ecosystem for procurement and supply chain, delivering events, programs, and experiences for industry leaders, startups, technology companies, enterprises, investors, and innovators.

What you will do

• Own the growth and performance marketing strategy for the United States and Canada, with hirify.global New York as the primary commercial focus.
• Build audience acquisition across paid, owned, organic, partnership, outbound, and community channels.
• Manage paid acquisition across LinkedIn Ads, Google Ads, Meta, retargeting, and emerging channels while optimizing budgets for CAC, ROAS, pipeline, and revenue.
• Build full-funnel campaigns, dashboards, attribution, and tracking from first touch through MQL, SQL, Opportunity, and Closed Won.
• Develop marketing automation and nurture workflows using HubSpot, n8n, Salesflow, and other low-code or AI-enabled platforms.
• Support hirify.global Amsterdam and other EMEA initiatives by applying growth experiments, automation, attribution, and funnel optimization practices.

Requirements

• 4+ years of experience in growth, demand generation, or performance marketing.
• Experience acquiring and engaging B2B audiences in the United States.
• Hands-on experience with LinkedIn Ads, Google Ads, Meta, and other paid acquisition channels.
• Strong HubSpot skills covering segmentation, automation, lifecycle management, attribution, reporting, and campaign performance.
• Analytical and commercially focused approach, with experience connecting marketing activity to pipeline and revenue.
• Experience with automation tools such as HubSpot workflows, n8n, Salesflow, Zapier, or similar platforms.

Nice to have

• Experience in event marketing, community-led growth, account-based marketing, procurement or supply chain technology, or scaling a European brand in the United States.

Culture & Benefits

• Ownership of a high-impact growth function with room to build repeatable processes and frameworks.
• Cross-functional collaboration with Marketing, Sales, Partnerships, Content, Design, Data, and senior leadership.
• Work across hirify.global New York, hirify.global Amsterdam, and future initiatives in a global procurement and supply chain ecosystem.
• Entrepreneurial environment with autonomy, ambiguity, experimentation, and rapid execution.