4 дня назад
Digital Experience Specialist (AI & Automation)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Experience Specialist (AI & Automation): Shaping the strategy, information architecture, SEO, analytics, and conversion performance of B2B SaaS websites and digital platforms with an accent on organic growth, CRO, and scalable content workflows. Focus on scoping pages and frameworks, analyzing user behavior, designing hypothesis-driven tests, and building AI-powered automations with tools such as Claude and Make.com.
Location: Eindhoven, Netherlands — based in or willing to commute to Eindhoven 2–3 days per week; 2–3 days per week on-site.
Company
is a fast-growing B2B SaaS EdTech company providing online learning solutions to organisations across Europe.
What you will do
- Translate business outcomes such as conversions, retention, upsell, and learner engagement into website and digital platform strategies.
- Scope pages, templates, information architecture, content frameworks, and site structures in collaboration with the Website Platform Owner, developers, UX designers, and communications specialists.
- Co-own SEO strategy, guide content work, monitor organic performance, and improve visibility through prioritized actions.
- Analyze traffic, conversion rates, and user behavior; report on business impact and apply hypothesis-driven CRO testing.
- Align landing pages with paid and lifecycle campaigns and benchmark the website against leading B2B digital experiences.
- Build AI and no-code automations for content publishing, page building, reporting, personalization, and self-service workflows.
Requirements
- 5+ years of experience in web strategy or digital experience roles, ideally working with B2B SaaS websites.
- Strong hands-on technical and content SEO experience, including strategy ownership.
- Experience with CRO, structured testing, clear hypotheses, and documented outcomes.
- Ability to scope pages, frameworks, and site structures and brief developers and copywriters clearly.
- Hands-on experience with AI and automation tools such as Claude, ChatGPT, and Make.com.
- Familiarity with Webflow and analytics tools such as GA4, Search Console, HockeyStack, or Semrush; excellent English required.
Nice to have
- UX/UI design experience.
- Additional languages such as Dutch, German, or Spanish.
Culture & Benefits
- 25 days of paid holiday and a travel budget.
- Laptop and a supportive, flexible work environment.
- Unlimited access to resources and MyAcademy for professional development.
- Mental coaching, pension, and disability insurance coverage.
- International, diverse teams, themed events, team-building activities, and one paid annual Do-Good Day for volunteering.
- Competitive salary and a role-specific performance bonus.
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