Experienced Paid Social Specialist (Meta)

Location: Amsterdam, Netherlands; hybrid workplace

Company

hirify.global connects people with their favourite memories through products and services marketed across multiple European markets.

What you will do

• Own Paid Social campaigns from technical setup through execution and optimisation, with Meta as the primary channel.
• Manage campaigns against ROAS, CPA, and traffic-volume targets, including direct budget ownership and feed-based campaigns.
• Design and run A/B tests across creatives, audiences, landing pages, bidding strategies, and campaign measurement approaches.
• Work with Analytics and MarTech teams on tracking implementation and data quality, including Meta Events Manager.
• Identify automation opportunities and develop scalable campaign operations.
• Translate performance data into actionable insights and creative briefs for design and commercial stakeholders.

Requirements

• 2–4 years of relevant Paid Social advertising experience, especially with Meta in an ecommerce environment.
• Hands-on expertise in Meta campaign management, budget ownership, feed-based campaigns, and Meta Events Manager.
• Experience analysing campaign data and applying insights to improve performance, attribution, and campaign structure.
• Ability to manage projects and campaign operations independently.
• Strong communication and collaboration skills with technical and non-technical stakeholders.

Nice to have

• Experience with Smartly, Looker, or Adobe Analytics.
• Familiarity with Meta Conversion Lift studies, incrementality, and advanced campaign measurement.
• Meta Blueprint certification.

Culture & Benefits

• Autonomy to make informed decisions and improve established processes.
• Collaboration with Analytics, MarTech, creative, and commercial teams.
• A test-and-learn environment focused on sharing knowledge and best practices.
• Exposure to evolving advertising platforms and ad tech developments.